The founders of SoulCycle want to revamp your corporate culture

Read original article

It’s easier than ever to create content with generative AI tooling. Want to post TikTok videos but don’t know how? Tools like Opus Clip cut videos and add captions with just a few clicks. Want to write a newsletter but don’t know what to write about? OpenAI’s GPT-4 can generate 20 ideas to get started. Quick and dirty content creation at our fingertips. This is what we wanted, right? Not exactly.

Sure, one undeniable benefit of AI tools is lowering the barrier to entry for newbies. Beginners can start creating without feeling intimidated by technical software. Anyone who’s opened Adobe Photoshop with no prior experience recognizes that sinking feeling of having the vision to create but not the know-how to execute. Now with gen AI tools, anyone can create and publish content. I started posting on TikTok and Instagram a few years ago; with a few taps I could remix videos to share and educate millions of people. It’s quite literally amateur hour. The $150BN creator economy is based on this premise; we’re witnessing an expansion of voices and perspectives in media – especially historically underrepresented voices. Welcome to the age of democratization of media production.

Another benefactor of gen AI tooling is Hollywood. Image and video generators can lower production costs. The introductory establishing shot that required drone or stock footage in the past? Runway’s Gen-3 Alpha can generate high fidelity videos of a sprawling city with their text-to-video AI model. Many of these gen AI tools are in their infancy, but some are already embracing them in the movie-making process: visual effects artist Evan Halleck used Runway to quickly and cost-effectively edit a scene in Oscar-winning “Everything Everywhere All At Once.” Forbes’ columnist Charlie Fink paints a distant future of AI-generated movies winning the Academy Awards in his article.