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Big Tech

Apple is putting AI in your pocket

iPhones, iPads, and Macs will be infused with AI features.

Apple is putting AI in your pocket
Wix Ai Image
By
Sam Klebanov
15 June 2024
less than 3 min read
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The “A” in AI stands for Apple, the techies attending Apple’s annual Worldwide Developers Conference (WWDC) were told yesterday. CEO Tim Cook and Co. unveiled Apple Intelligence, a host of AI-powered features that will debut on iPhones, iPads, and Macs this fall.

The all-out AI push comes after the company initially appeared uninterested in jumping on the AI hype train, and even refused to mention “artificial intelligence” at last year’s WWDC.

Here’s what Apple is Cooking up:

  • It’s bringing ChatGPT to Siri and other Apple apps through a partnership with OpenAI. A more personal Siri will be able to act as an iPhone user guide, pull info from ChatGPT, and perform tasks across apps like texting photos from a specific event to a contact or playing a podcast that a friend recommended over text.

  • Writing Tools can rewrite texts, emails, or notes to adjust for tone.

  • Mail app’s new feature will summarize emails and rank them by importance.

  • The calculator app is finally coming to the iPad, and users will be able to write out math problems using an Apple Pencil that’ll be solved automatically.

For those concerned about privacy, Apple assures that the AI will be run either locally on the device (without the need for internet) or on the company’s own servers through the cloud.

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